Hailey Bieber is a reflection of Bolon’s brand values - Individuality & True-self.
She is an independent and strong woman, and believes that life is about pushing our limits and daring to embrace
and embody our true personality. With her confident and effortlessly-chic personality, Hailey embodies youth and style.
"I think it's important to work with brands that stand for something, and what I think Bolon stands for is individuality,
they respect diversity. I think the collection reflects that because there are so many different styles and so many things to choose from.
I think Bolon wants people to be able to express their own style and I think they give people the options to
do so with their glasses. Everybody should be themselves." – Hailey Bieber
True-Self • Confidence • Connection
The 2019 “I SEE ME” campaign is the new chapter of the BOLON individuality story.
It is an ode to the celebration of individuality and women’s empowerment. It is about being connected to your surroundings,
and being in the space where you feel most yourself.
In this new campaign, Hailey Bieber is seen being free, embracing the freedom to be herself, connected to her true-self.
Being authentic is the connection to Bolon’s soul, the essence of the “I SEE ME” story.
Behind the Scenes